Craft brewers who are canning their beers and want to add multipack convenience are being targeted with a new design of carry handle being showcased at the Pack Expo East show in Philadelphia next week (27 Feb-1 March).
The plastics carry handle produced by Roberts PolyPro is suitable for two, four or six packs of craft beer. Craft brewers can opt to hand apply the handles and later, as sales increase, invest in an applicator.
“Tabs that push to hold and lift to remove give the new handles their distinctive appearance,” said Richard Brothers, product manager at Roberts PolyPro, which is based in Charlotte, North Carolina, and is part of the Pro Mach group.
“We know that craft brewers want to convey distinctiveness. We designed these new handles with that intent. When people view these handles their first reaction is to reach out and touch them. What better way to capture product attention on crowded store shelves?”
Launched in November 2016, the HDPE handles are available in any Pantone Matching System (PMS) colour and are said to be 100 percent recyclable.