100% recycled plastics to be used in multi-pack carriers for cans

Multi-pack carriers for cans made completely from recycled plastics will be launched by Scots-based WaveGrip next year.

Recyclable through polyethylene (PE) film collection schemes and weighing less than 4g for a standard six-pack, WaveGrip, now contains 50 per cent Sustane NXG post-consumer recycled (PCR) polymer. However, the Greenock-based company plans to increase the amount of PCR in WaveGrip carriers to 100 per cent by 2021.

In addition to the improved sustainability benefits, incorporating a handle within the carrier design improves functionality, making it easier for consumers to lift a pack off the supermarket shelf and carry home.

Also, by creating an additional surface on the pack, brand messages and promotions can be added with a custom-printed label, delivering greater shelf impact and direct communication possibilities with customers. As labels are made from PE they do not impact on the carriers’ recyclability, maintaining its sustainability credentials.

“The combination of efficient material use, recycled content and recyclability already make our new carriers a sustainable choice for multi-packs,” said Darryl Roadnight, Wavegrip’s business director. “And with our development plans to increase the use of PCR content even further, we will continue to improve its sustainability profile for beverage producers.”

Stocked in both North American and Europe, the carriers are available as four, six and eight packs across a range of can sizes including 12oz (355ml), 16oz (473ml) and 19.2oz (568ml).They can be applied across the range of WaveGrip applicators, all of which can be integrated into production lines.

“We know how important sustainability is to our customers and it is integral to the development of WaveGrip products,” Roadnight added. “We are delighted that our latest carriers further increase our contribution to the circular economy, while also providing an added benefit to customers through their enhanced branding and marketing opportunities all in one product.”