A catalyst for change

Aluminium cans are increasingly the packaging of choice for ready-to-drink water as brand owners escape from plastic amid consumer concerns about waste. Kavitha Sivasubramaniam reports

When Coca-Cola recently joined the brand owners launching ready-to-drink (RTD) still and sparkling water in cans it was time to take notice. By offering its Dasani water brand in easily-recyclable aluminium cans and bottles, the Atlanta-based global drinks giant underlined what had become a growing trend – that to appeal to increasing concerns among consumers…