Anti-pollution drive convinces Indian water producer to seek out cans; Ball makes it happen 

A desire to help solve India’s plastic pollution problem spurred an entrepreneur to turn to metal packaging for spring water business – and Ball stepped in to make it happen.

Former hotel food and beverage manager Ankur Chawla chose aluminium cans for his Responsible Whatr because he saw their potential for recycling.

“Aluminium was the natural choice for packaging as it does not contribute to heaps of landfills and is infinitely recyclable without any quality loss when compared to glass and plastic,” Chawla told local media. “It does not alter the freshness of the water when exposed to light or heat and the water remains fresh and cold. It is an extensively researched product that caught our attention while finding a sustainable and eco-friendly solution.”

Ankur and high-end grocer Bhrigu Seth created Responsible Whatr last year and launched their first product in June packaged in 500ml aluminium cans made by Ball. Billed as India’s first canned natural spring water, the product is described as a “beverage in eco-friendly and endlessly recyclable aluminium cans”.

The water is sourced from near Seth’s farm in the Himalayan foothills of Solan, Himachal Pradesh. The company has already sold 30,000 cans at INR60 (US$0.77) each, Chawal told SMBStory.

Ball is one of two major canmakers providing aluminium beverage cans in India, where demand stands at about two billion per year. Between the US canmaker and Canpack, the country has capacity to produce almost double that number, according to Madras Consultancy Group. 

Ball produces about 1.3 billion cans annually from its plants in Maharashtra and Sri City, Andhra Pradesh, while Poland’s Canpack makes around 950 million a year from plants in Delhi and Aurangabad, near Mumbai.