A London Design Museum project that is hoping to persuade under-represented young people to pursue a career in design, engineering and the creative industries is being backed by Ardagh Metal Packaging.
The Ardagh Young Creatives project matches 10 young Londoners with mentors drawn from a mix of established and up-and-coming design firms, along with Ardagh itself. One of the artists, Fandangoe Kid, is pictured.
The mentors offer one-to-one support to help the teenagers explore a range of creative careers, from architecture to product design, as well as develop skills such as putting together a portfolio.
The Dublin-based canmaker said it hoped the scheme would “foster a more representative and inclusive design industry by transferring skills, talent and lived experience”.
The scheme is open to 14-to-16 year olds and is led by Resolve, an interdisciplinary design group. Drawn from the worlds of architecture, engineering, technology and art, Resolve explores how design can be used to combat social issues.
The Ardagh Young Creatives project kicked off in May and will end in August, with a public exhibition of the young people’s work at the Design Museum in Kensington.
Ardagh said the project supported the company’s commitment to the United Nations Sustainable Development Goals to reduce inequality and support education. It said it hoped to boost the number of participants in next year’s programme.