BrewDog reveals new look

Scottish craft brewery BrewDog has revealed an updated visual identity and renewed its commitment to the environment.

BrewDog’s fresh can visual design forms part of the next chapter in the brewery’s story, which will also see the launch of a range of new beers. “It’s been a crazy journey so far,” said James Watt, co-founder of BrewDog. “We’ve made it here by shaking up brewing and crafting a community-owned business that is 100 per cent powered by people. This marks a new dawn, welcome to the new BrewDog.”

The new look accompanies the company’s focus on the environment. Its sustainability strategy, BrewDog Tomorrow, includes a pledge to refill old cans from any brand with its craft beer. In addition, BrewDog is inviting anyone to trade in 50 empty beer cans to become a “BrewDog Equity Punk”, turning waste into equity. 

“We want to make sure that we’re working to inspire a new kind of business, with sustainability at its core,” explained Watt. “Real change takes time. But just because change doesn’t happen overnight, doesn’t mean it can’t – if not now when? BrewDog Tomorrow is our commitment to continuously raising the bar and setting a new standard for beer and business.”