Canned bread launched in Japan for emergency use

A canned bread that is said to remain as soft as the freshly-baked original without the use of preservatives has been launched in Japan as emergency food in the event of supply shortages resulting from natural disasters.

Pancan x Trim, which has a shelf life of up to three years, is bread packed in three-piece tinplate cans with aluminium easy-open ends and a paper label. The bread is made using electrolysed alkaline water, which concentrates essential mineral content such as calcium, magnesium and sodium. It went on sale on 29 July.

The product has been jointly developed by Osaka City-based medical water conditioner manufacturer Nippon Trim Co Ltd in collaboration with Bread Akimoto Co Ltd, part of Pan Akimoto. Pan Akimoto, based in Nasushiobara City, is also known for producing the canned bread famously consumed by the crew of the US Space Shuttle Discovery in 2009.

In recent years, Japan has faced a number of natural disasters for which emergency food supplies have proved critical. Most recently, the coronavirus pandemic led to shortages of various food products as people stockpiled at home.

The bread – originally produced by Pan Akimoto in the wake of the Great Hanshin-Awaji Earthquake in 1995 – remains moist and of high quality for up to three years, thanks to the use of the treated water produced by Nippon Trim during manufacture.