Cans more cost-efficient than bottles

Retailing beer in glass bottles is at least 16 percent more expensive for supermarkets than selling it in cans, research suggests. The difference in cost derives almost entirely from the shapes of the containers, the study says. The shape of beverage cans is more compact than bottles, which allows a higher number of units, and a higher volume of beverage, to be packed into the same area. More beverage overall, therefore, can be transported along the supply chain, from pallets and roll cages to supermarket display space, for the same cost. The research was conducted for The Can Makers, the body representing UK manufacturers of beverage cans, and examined 24- and four-packs of cans, and 24-, six-, and four-packs of glass bottles. This represents 68 percent of all beer can packs sold, and 57 percent of glass bottle packs. Chairman of The Can Makers Simon Gresty said: “The 16 percent difference in costs equates to 11 pence for every case sold. Not only is this good news for the retailers but it is also good news for the consumer who also gains as they normally get 33 percent more beer in a can than in a glass bottle for the same cost. This research has helped re-emphasise the modernity and benefits of cans over other forms of beer packaging.”