Distiller hopes to clean up in RTD market

The Clean Liquor Company is taking advantage of growing demand for ready-to-drink (RTD) low-alcohol beverages and the interest in speciality spirits by launching its first canned cocktails.The slim 250ml cans of CleanGin & Tonic and CleanRum & Cola have an ABV of 0.5 per cent and fewer than 63 calories per can. “We’re committed to democratising what’s been known as...

Brewdog replaces 12 days of Christmas with with 24 cans

BrewDog is introducing an advent calendar next month that offers a different beer behind every door. Replacing the 12 days of Christmas with 24 cans for Christmas, the Scottish brewer revealed that two of the concealed beers will be exclusive to the calendar. Six of the cans will only be found in BrewDog’s online shop, while the remaining 15 will comprise...

US hard seltzer Fountain available in UK

Fountain Hard Seltzer is now available in cans in the UK as the beverage maker bets that European consumers will pick up on the fast-growing American taste for low-calorie alcoholic waters.The 5 per cent ABV drink is sold in 355ml cans and contains sparkling water, alcohol and natural flavouring from three fruits – blueberry, lime and passionfruit. Fountain describes...

Belching Beaver introduces real fruit hard seltzer in Ardagh cans

Belching Beaver, an award-winning craft beer company based in San Diego in the US, is extending its product offerings with a hard seltzer made of 100 per cent real fruit. Launched in Ardagh Group 12oz (355ml) cans, Belching Beaver Hard Seltzer comes in three flavours: Raspberry & Blackberry, Pineapple & Mango and Passionfruit & Guava, all without extracts or fruit...

PepsiCo launches canned drink that will aid sleep

A canned functional drink that is designed to assist people with their sleep is to be launched by US food and beverage giant PepsiCo.Driftwell is an “enhanced water” fortified with ingredients that are claimed to help promote relaxation and to help ease stress. These includes 200mg of L-theanine, an amino acid commonly found in tea leaves that has gained popularity...

Heineken enters the Peruvian beer market

Heineken is entering the Peruvian beer market through the acquisition of local beer brand Tres Cruces and the incorporation of its local operating team in the capital Lima.The Dutch-based brewer aims to build a diverse portfolio in the South American country consisting of local beer brands, complemented with a range of international brands. The value of the deal wasn't...

Single-serve aluminium bottle first for US Fun Wine brand

Single-serve 330ml aluminium wine bottles are being used for the first time by US-based Fun Wine to package its Hard Bubbly Collection, which in another first for the company features monk fruit as an ingredient.The launch is part of the Miami flavoured wine brand’s Better for You collection being released in the fourth quarter (Q4) of 2020 to more...

BrewDog launches beer to promote diversity in global markets 

Scottish craft brewer BrewDog is selling a limited edition of its 8 Trills Pils beer in partnership with the American-based Crowns & Hops Brewery to promote racial equality in beer making and beyond.The redesigned cans of 8 Trills Pils went on sale in the UK, US and Germany earlier this month. The name comes from a report by philanthropic...

Limited time only for Coke-Porsche racing car can

The Coca-Cola Company and Porsche have launched limited-edition co-branded cans in China.According to the soft drinks manufacturer and the team behind the Porsche Carrera Cup Asia motor race, the cans and bottles that recently went on sale will be available for a month. Online retailer Tmall will offer 3,000 premium packs on its e-commerce site.The new branding combines the...

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