Kraft Heinz appoints international chief growth officer

Food giant Kraft Heinz has appointed Cristina Kenz as chief growth officer for its international business. Kenz will be responsible for setting central strategy, driving innovation and building capabilities across category, marketing services, brand build, insights, and R&D teams for the company’s International Zone. She joins Kraft Heinz from Danone, where she was most recently general manager of marketing for Spain,...

New fresh mountain look for Busch canned beer range

Anheuser-Busch InBev has revealed new label designs for its canned Busch beers, which sponsor Kevin Harvick’s No4 Busch Ford in a US motor racing series. First appearing on the car at the first race of the year, The Clash at Daytona International Speedway in February, the new label designs will appear on supermarket shelves nationwide across the US in April. The...

Tangerine flavour for latest Red Bull energy drink

A new version of Red Bull’s energy drink has been launched in the US.  Flavoured with tangerine, Red Bull Orange Edition augments the Editions product line and is said to demonstrate the brand’s commitment to offering consumers more flavour and variety. The Red Bull Editions flavoured line includes Red (cranberry), Blue (blueberry), Yellow (tropical fruits), and now Orange (tangerine). They are retailed...

Carlsberg unveils ‘champions can’ after Liverpool’s Premier League victory

Carlsberg has released limited-edition cans of beer to celebrate the victory of Liverpool Football Club in the English Premier League. The Denmark-based global brewer, which has been the main sponsor of the club for almost 30 years, replaced the usual green livery with a red design to reflect the shirt colour of the victorious team. The cans are emblazoned with...

Carlsberg to invest in Tuborg for success in Vietnam

Carlsberg is planning to launch its premium Tuborg beer brand in Vietnam, backed by a multi-million dollar marketing campaign.  Sold in 70 countries, Tuborg is the leading international brand for the Danish-based global brewer, but it is weak in Vietnam. That is why Carlsberg is planning to spend VND450 billion (US$20.2 million) to make it the number one beer in...

Well Yes is part of a canned soup revival at Campbell’s

Campbell Soup is planning to revive its canned soup sales with the launch in the US of Well Yes, a line with novel ingredients such as kale and quinoa, along with lean protein. Planned for launch in January 2017, the line is expected to invigorate sales in the company’s Americas Simple Meals and Beverages segment, which reported a 3 percent...

Codi launches canning system for craft brewers

A semi-automatic, low-volume can filling system aimed at craft brewers and beverage producers has been launched by US-based Codi Manufacturing. The volumetric, counter-pressure canning system is claimed to be ideal for craft brewers, with an output of between 40cpm and 60cpm. Codi, located in Golden, Colorado, showcased the combined depalletising, filling and seaming system at the recent Craft Brewers Conference in...

Premium Heineken Silver launched in Vietnam

Heineken has launched a malt beer in Vietnam that it describes as well-balanced, refreshing, low in bitterness, while still keeping the signature Heineken full-bodied taste. The premium quality 4% ABV Heineken Silver is matched with distinctive packaging featuring Heineken’s iconic green and red star on a silver background. It comes in sleek cans as well as green bottles. Speaking during a...

Winery targets female Millennials with four-packs of cans

Terlato Wines has launched in the US two of its Seven Daughters-branded wines in easy-open aluminium cans
Terlato Wines has launched in the US two of its Seven Daughters-branded wines in easy-open aluminium cans. The canned wine is aimed at the popular Millennial female-focused category dominated by value-priced wines. “Seven Daughters wine in cans is the perfect fit for our savvy, confident and connected consumer,” said William Terlato, chief executive of Terlato Wines based in Lake Bluff, Illinois....