Coca-Cola to jump into the hard seltzer market

Coca-Cola plans to enter the fast-growing market for hard seltzers later this year with the launch of its first alcoholic drink for many years, a spiked version of Topo Chico, a sparkling water brand popular in Latin America.

Hard seltzers – sparkling mineral waters with flavourings and a dash of alcohol – are proving to be the most exciting sector of the soft drinks business. In the first week of June alone, sales increased by 255 per cent in the US, according to data compiled by researcher Nielsen, where the market is worth more than $3 billion a year.