Coca-Cola’s Christmas Truck begins UK tour

Coca-Cola has officially kick-started the countdown to Christmas by announcing the return of its iconic Coca-Cola Christmas Truck Tour in the UK, starting on Friday 15 November in Edinburgh.

This year, Coca-Cola has partnered with Crisis – the national homelessness charity – and will donate 10p (US 13 cents) for each can recycled by visitors at the truck tour, with funds going to Crisis to help people out of homelessness.

This is the ninth year the Christmas Truck has toured the country. It will make 19 stops nationwide before ending in London on Sunday 15 December.

In a snowy winter wonderland setting, visitors will be able to enjoy festive photo moments and enjoy a complimentary small 150ml can of Coca-Cola zero sugar (or Coca-Cola original taste or Diet Coke upon request) to get them in the Christmas spirit.

In addition, when the Christmas Truck stops at Asda and Sainsbury’s stores, shoppers will be able to purchase a pack of 250ml glass bottles of Coca-Cola zero sugar, Coca-Cola original taste and Diet Coke and have the labels personalised with their name at the truck for a special festive treat.

“Christmas is all about sharing special moments with friends and loved ones and we’re looking forward to spreading the festive cheer across Great Britain again this year with our iconic Coca-Cola Christmas Truck Tour,” said Kris Robbens, marketing director at Coca-Cola Great Britain and Ireland.

“While Christmas is a moment of celebration, it’s also incredibly important to remember those that need support throughout the season. So, we’re really pleased to partner with Crisis and while guests at the tour enjoy a refreshing Coca-Cola zero sugar, when they recycle their can, they’ll be helping to support an amazing charity.”