Connecting with Brazil’s consumers

Cátilo Cândido, chief executive of Abralatas, the Brazilian Association of Aluminium Can Manufacturers, is on a mission to spread the word about the merits of the beverage can. John Nutting asks him how he plans to do this

Cátilo Cândido, chief executive of Abralatas, the Brazilian Association of Aluminium Can Manufacturers, is on a mission to spread the word about the merits of the beverage can.