Crown produces gift tin for Fishers Gin with a seaside theme

Crown has worked with UK distiller Fishers Gin on the production of eye-catching tinplate secondary packaging that reflects the brand’s seaside origins.

Fishers Gin – a spirit inspired by the east coast town of Aldeburgh known as the ‘Gin Distilled by the Sea’ – is now available in a decorated tin that promotes its history and premium appeal.

The company partnered with Crown Aerosols & Promotional Packaging Europe to produce a design that captures the signature colours and netted style of the distiller’s standard bottle. Aldeburgh is closely associated with the UK composer Benjamin Britten and his opera, Peter Grimes, about a seaside fisherman.

Using the concept of a white tin and fishnet look as a starting point, Crown’s design and in-house engineering team counselled Fishers on the overall style of the tin, as well as how to attain the best graphic results when printing on tinplate. Crown and Fishers collaborated on each detail of the gifting tin, testing different concepts and combinations until they achieved the desired premium look and feel. 

Detailed embossing was applied to the entire tin surface to create the signature fishnet effect. The embossing enhanced the pattern’s visibility and added a distinctive texture to engage consumers when they picked up the package. By using direct printing instead of a label added a touch of elegance, according to Fishers.

The deep blue colour of the brand’s logo and cap were applied to the printed surface, as well as to the top and bottom seals, giving the package an instantly recognisable look.

“We value the opportunity to work with Fishers and get a chance to flex our creative muscles in exciting new ways,” said Sarah D’Amato, Crown’s new product development and marketing services manager. “We greatly enjoyed our partnership and are thrilled with the final product which was a true collaboration.”

Andrew Heald, founder and chief executive of Fishers, added: “We pride ourselves on our brand heritage, not only using the coastline as inspiration for our identity, but also using a combination of herbs native to the area to create the unique flavour of our gin. It was very important that our packaging reflected this story and I think the final design is fantastic.”

Manufactured at Crown’s facility in north east England, the tins were subsequently delivered to Fishers’ new distillery at Crag Path near Aldeburgh.