Gifting tin from Crown highlights creative opportunities

Crown Europe has worked with a design expert to learn how future trends could influence innovation in the canmaker’s portfolio.

Working with trend forecaster Laura Perryman, Crown’s design experts have used the insight as inspiration for new packaging ideas that could help brand owners deliver more exciting products .

For brands that use metal packaging, colours, decorative finishes and textures play a key role in attracting consumers. It is vital for brands to understand what influences their target audiences, both now and in the future, says Crown.

The first outcome of the analysis is a promotional package or gifting tin that captures the ‘human nature’ trend. 

It has been designed to appeal to the next generation of eco-conscious consumers who want goods that appear to take more care of the environment.

The gifting tin’s inks create an oxidised mineral effect, giving the appearance of natural weathering and draws on a colour palette that embraces the diversity of nature. Debossing effects have been added to the lower section, lending a hand-carved appearance. The contrasting lid designed to look like stone with a matt texture demonstrates how metal can support opaque designs.

The package’s triangular construction and rounded edges provide a high level of differentiation on-shelf, making it ideal for the gifting market, Crown claims. 

“It has been a truly interesting exercise to conceptualise this unique tin based on our recent colour trends research project,” said Sarah D’Amato, new product development and marketing manager at Crown Aerosols & Promotional Packaging.

“The tin is a great example of how we can leverage our extensive research to create tangible products, ensuring brand owners have the tools they need to appeal to specific demographics. This particular project focused on the ‘human nature’ trend and we look forward to launching other concept packages based on our research and continuing to advance our portfolio for the benefit of our customers.”