Greencroft cans Marlborough Sauvignon Blanc in UK first

Wine canner Greencroft Bottling has begun production of the UK’s first Marlborough Sauvignon Blanc wine in a can. 

Part of the filler’s Nika Tiki range, the beverage is being packaged in smaller-format 187ml beverage cans to appeal to “wine cautious” younger adults, Stanley, Co Durham-based Greencroft’s sister business, Lanchester Wines, said in a statement. Research by the company had shown that younger drinkers were less confident about choosing wine and consequently opted for smaller formats to reduce purchase risk.

“People are putting wines in cans, and offering them to the consumer, but we have researched what wines consumers want in cans, and the size,” said Mark Roberts, director of sales at Lanchester Wines.

The contract filler opened the UK’s first large-scale wine canning line last year, with the prediction of a “revolution” in the way Britons consumer their wine. The 17,000 can-per-hour facility has the capacity to fill 200ml and 250ml cans. The line is also capable of filling Ardagh’s 187ml single-serve Wine Can.

Demand for canned wine in the UK is forecast to follow the steep rise seen in the US, where sales rocketed by 69 per cent in 2018, according to researcher Nielsen. 

“Canned wine is the fastest-growing new wine format,” said Lesley Cook, director of purchasing at Lanchester Wines. “It’s an uncomplicated packaging that consumers are familiar with, whether through soft drinks, beers or ciders. And, it resonates across all age groups and lifestyle choices ticking the boxes for recyclability, convenience and variety.”

The latest Nika Tiki product will be available in shops from May.