Grolsch uses cardboard multipack with branding opportunities

A paper-based replacement for the plastic shrink wrap on multi-packs of beer cans is being launched this month by Royal Grolsch in the Netherlands.

The TopClip has been designed by packaging firm Smurfit Kappa as a development of its GreenClip but with better branding opportunities. The design also keeps the tops of the cans clean.

Grolsch is part of the Asahi global food and beverage giant which owns a wide portfolio of brands including Peroni, Asahi beer, Mountain Dew and Schweppes tonic water.

The TopClip is said to be recyclable and biodegradable, and will enable Grolsch to remove 100,000kg of plastic year. The change is part of Grolsch’s goal to become a zero-waste brewery.

Commenting on the collaboration, Joost Nawijn, packaging development specialist at Grolsch, said: “In close cooperation with Smurfit Kappa, the inventors of the TopClip packaging, we are looking forward to marketing this sustainable packaging solution.

“An independent Life Cycle Analysis has shown that replacing the current plastic shrink wrap around the cans with the new TopClip packaging ensures a carbon dioxide reduction of 36 per cent compared to new plastic shrink wrap and 16 per cent compared to recycled plastic shrink wrap. The total so-called eco costs are even halved. The combination of the sustainable character, the high-quality appearance and the ease of use made Grolsch choose this solution.”

Arco Berkenbosch, Smurfit Kappa VP of innovation & development, added: “We can’t wait to see this breakthrough solution in the hands of the consumers.

“The alignment between Grolsch’s goal of becoming a zero waste brewery and our Better Planet Packaging initiative reinforces the fact that Grolsch is the ideal partner to be the first on the market with this solution. We are delighted to support Grolsch in launching their revolutionary multipacks and look forward to facilitating the eventual conversion of all multi-packs from shrink wrap to TopClip.”