Health drink range launched in sleek cans from Ardagh

A range of health drinks from The Naked Collective, based on a ‘clean and simple’ philosophy, is being launched in the UK using 330ml aluminium sleek cans made by Ardagh Group.

Brewed from plants, vitamins and water, the So-Beer non-alcoholic lagers and Mude isotonic drinks are being targeted at the increasing number of consumers who are looking for alcohol-free and low-sugar options. The range will be launched online in June and in major retailers in the UK and Ireland in July.

The Light Lager and Grapefruit flavoured So-Beers contain minerals and complex B vitamins that arise during the brewing process, while the Mude range is said to be “built around your day” with vitamin-based functionalities – chill, work, play, sleep, and ‘immunoboost’.

This emphasis on simplicity, health and premium positioning is reflected in the clean lines of sleek cans, which The Naked Collective has adopted for its whole product range. The label design was developed in partnership with Ardagh’s UK graphics team.

The Mude cans all have a white shell and blue tab, with each of the five flavours distinguished by a single, nature-inspired colour on the can body, enhanced by a stunning ombré effect, which blends one colour hue with another. The So-Beer packs are characterised by clean pastels on a high-impact black background, with Ardagh’s unique matte finish ensuring they stand out from existing health drink designs.

“The team at Ardagh have been outstanding,” said The Naked Collective founder Niall Phelan. “The level of support, responsiveness and the general feeling that we are working with a true partner has made the entire process fun. So, as we extend our range and expand our market, we’re delighted Ardagh will be our partner on that journey.”

Dirk Schwung, sales director at Ardagh Group’s European Metal Beverage Business Unit, added: “We’re proud to have helped The Naked Collective develop this fantastic aesthetic which communicates the premium product inside. Since the aluminium can is infinitely recyclable, it’s also great to see our pack contribute to this customer’s clean, minimalist philosophy and carbon-neutral stance.”