Hell Energy to start using ‘greenest’ cans ever

Hungary’s Hell Energy will soon be packing drinks in what it claims are world’s “greenest” beverage cans.

Hell will be first to use Norsk Hydro’s Circal, an aluminium canstock that comprises at least 75 per cent recycled metal, or post-consumer scrap. The Norwegian aluminium supplier says this is the highest level of certified recycled content the industry has supplied for the manufacture of commercial cans

“The minimum 75 per cent recycled content is guaranteed by Hydro and certified by a third party,” Barnabas Csereklye, managing director of Hell Energy, told The Canmaker.

“We are the first user of Hydro’s Circal in the beverage industry, but it is not an exclusive deal, as we believe that this is a major sustainability milestone for the whole industry, which should set a benchmark for other multinational brands.”

Founded in 2006, Hell Energy built a dedicated beverage can plant adjacent to its site in Hungary in 2017, which this year will be capable of producing almost 1 billion 250ml cans a year. Plans are for work to start soon on another production line that will double capacity.

This will not however meet the demand from the canning lines at Hell, which also buys can from other canmakers in Europe.

Using cans made with high levels of PCS makes economic and environmental sense for canmakers. Recycling aluminium is said to use 95 per cent less energy than producing cans from virgin metal, according to UK metal packaging recycling organisation Alupro.

“Hydro’s Circal has previously been offered to the building and construction sector,” said Halvor Molland, a spokesman for Oslo-based Norsk Hydro. “The agreement with Hell Energy is the first Hydro has made within the can and packaging sector.”

In the US, aluminium canstock producer Novelis has helped in the manufacture of what are claimed to be cans with 100 per cent recycled content. This was achieved by recovering cans from craft brewers near to its mill in Georgia, and turning them into coil for remaking into cans at a canmaker in Mexico. These were then supplied to the craft brewers to complete the cycle.