Iced coffee range comes in Ball’s slim cans

British iced coffee brand Jimmy’s has launched a wider range of its products in 250ml slim cans supplied by Ball.

The two-tone design of the label is said to be cleaner to align with the new logo for Dorset-based Jimmy’s, which originally used cartons for its products.

Cans were first used for Jimmy’s Flat White coffee last year, and following the success of the launch three new versions have been developed – Skinny, Oat and Extra Shot Flat White. Each contains less than 150 calories.

Waitrose, Tesco and other major supermarkets will be selling the cans. The skimmed Flat White replaces Jimmy’s Skinny Latte carton and comes with a stronger coffee flavour.

Luke Wilkes, operations director at Jimmy’s Iced Coffee, said: “Championing sustainability has always been at the heart of Jimmy’s offering, so switching to aluminium is a natural next step for us.

“Infinitely-recyclable aluminium allows us to supply our customers in more environmentally friendly packaging and further embed sustainability in our business. We’re excited to be working with Ball who are one of the leaders in this area.”

Greg Mucha, business development manager at Ball Beverage Packaging EMEA, added: “With more consumers, retailers and brands demanding sustainable solutions, aluminium cans, which can be recycled over and over, without loss of quality, are the fastest growing packaging type in Europe.

“At Ball, we love to work closely with customers looking to transition to a higher performing package and our recent ASI certification for all our EMEA plants and commitments to renewables demonstrates that we are fully committed to sustainable business.”