Nitrogen-infused canned tea launched

American nitro cold brew company Rise Brewing has launched its first tea in a can, London Fog. 

The drink combines Earl Grey tea with the brand’s award-winning nitrogen gas-infused oat milk latte. Nitrogen gives Rise’s products a frothy texture and has been used with other products such as its oat milk mocha.

Canned tea is a new category for the New York City-based business that is known for its cold-brewed coffee. Rise, whose product line is made from organic ingredients, made its name with its Original Black coffee drink, a non-dairy and non-GMO beverage that has zero calories and is described on the company’s website as resembling “a superlight, refreshing stout beer meets iced coffee with a frothy head”.

Although iced tea is widely drunk in the US, co-founder and chief executive of Rise, Grant Gyesky told local media that he believed there was a gap in the canned tea market for products that capitalised on the popularity of nitrogen-infused drinks with dairy-free alternatives, such as oat milk.

Canmakers are responding to customer and consumer demand for ready-to-drink products, including coffee, seltzers and cocktails. Polish canmaker Canpack said its recent decision to increase production capacity in Russia and Colombia was to cater to new trends “beyond products traditionally associated with cans”.

Research company Nielsen said sales of RTD coffee products soared 16 per cent year-on-year in 2019. Figures from the Can Manufacturers Institute, which speaks for the American canmaking industry, showed that in the first three months of this year demand for canned drinks, particularly those in the RTD category, continued to rise.

London Fog cans will be sold in singles, four-packs and 12-packs, initially online and then available from retailers. It is shelf stable at room temperature for a year.

Founded in 2014, Rise Brewing specialises in nitrogen-infused organic cold coffees using a spring water filtration process and Fair Trade organic coffee beans from Peru.