Refreshed label designs focus on Budweiser Budvar’s heritage

Czech beer brand Budweiser Budvar has been launched in the UK with a new design as part of a brand refresh that focuses on the product’s heritage.

The new identity, appearing in the UK from July, comes from the brewery’s archive, dating back to its founding in 1895, and features a colour palette inspired by the Czech flag.

“Consumers are increasingly focused on authenticity in the food and drink they consume, and this first major brand refresh in a decade tells our unique story in a powerful new way to the growing number of UK consumers enjoying authentic beer,” said Simon George, managing director of Budweiser Budvar UK.

“We’re the only Czech state-owned brewer, a beer from a nation not a corporation. Both the rebrand and the new Republic of Beer positioning celebrate the Czech Republic as a unique and thriving beer lover’s paradise and show how the art of brewing remains the proud heart of the Czech nation’s history and culture today.”

Budvar is available in cans and bottles in both 500ml and 330ml sizes. The beer is brewed in the Czech city of České Budějovice and is able to trace its origins back 800 years.

In May, The Canmaker reported that breweries in the Czech Republic had produced a record amount of beer in 2019, based on data collected by the Czech Association of Breweries and Malthouses, primarily because of growing export volumes a new report has revealed.

This was the second year running brewers in the country had done so. Overall, Czech beer production increased by 1.6 per cent in 2019, reaching a total of 21.6 million hectolitres.