Spritzer in a can for Austrian winery

Austrian winery Weingut Johann Müllner is to package its Kiss Me white wine spritzer in a 250ml slimline can from Ardagh.

Moving beyond the bottle, the company has chosen metal packaging to offer consumers the convenience of a single-serve beverage that they can drink on the go.

The can’s visual design is based on a multicoloured illustration by pop artist Oxana Prantl. The cans then feature two of Ardagh’s range of finishes – Matte Impact and Premium Print 1.0.

According to Ardagh, the matte finish enables Kiss Me to “stand out against the standard glossy can on the shelf”. Meanwhile, the Premium Print 1.0 “brings crisp detailing and colour contrast” to the artwork.

“Recognition of our premium spritzer is essential, so we’re really happy that the superior design and finish of the wine can upholds our brand – as well as helping us achieve sustainability by being fully recyclable,” said Johann Müllner.