Tata Steel Europe appoints new chief commercial officer

Karl Haider has taken up the role of chief commercial officer for Tata Steel in Europe to further strengthen the company’s focus on its customers. He replaces Henrik Adam, who became chief executive in June this year.

Haider joined Tata Steel in Europe in 2011 as director of downstream operations. He began his career in the steel industry as an apprentice at Austrian steelmaker Voestalpine in 1981, before going on to study technical chemistry and business economics at the Johannes Kepler University in Austria. Haider has a PhD in natural science.

From 1997, Haider filled a number of commercial roles, including product manager and sales director at the Dutch chemical company DSM from 2001 until 2006. He then returned to Voestalpine, first as a project manager and then as a member of the executive board of its high performance metals division.

“My goals are simple: to listen to our valued customers, understand their needs and deliver an excellent experience for them,” said Haider. “These are challenging times for the European steel industry. However, we have the capability and the determination to succeed, to deliver on our promises and to grow stronger for the future.”

Tata Steel is one of Europe’s leading steel producers, with steelmaking in the Netherlands and the UK, and manufacturing plants across Europe. The company supplies steel products to the most demanding markets, including construction and infrastructure, automotive, packaging and engineering.