Two new canned vodka cocktails hit North American markets

Two canned vodka-based drinks have been launched, including one by a brewer, to capitalise on the growing demand for ready-to-drink (RTD) cocktails.

Craft brewer Waterloo Brewing has begun producing Seagram Island Time Tiki Mule, based on the classic Moscow Mule cocktail. The Ontario, Canada-based company bought the rights to Seagram’s coolers in 2011 and has blended its vodka with ginger, lime, pineapple, mango, passionfruit and coconut.

The 5%ABV RTDs are packaged in 355ml slim cans and follow the company’s Island Time Anytime. 

“We launched Seagram Island Time Anytime last summer, and the results were nothing short of remarkable,” said Kim Mannerow, senior marketing manager at Waterloo Brewing. “Vibrant colours and distinctive Caribbean cocktail styles are a favourite among all of us who can’t wait for summer to start. There are beaches and waterfronts all over this province, and these Seagram Island Time ready to drink cocktails are the perfect match.”

Meanwhile, distiller Absolut has unveiled a range of vodka cocktails and sodas in the US, all packaged in 355ml cans.

Absolut Vodka Sodas come in lime and cucumber, grapefruit and rosemary, and raspberry and lemongrass flavours and clock in at 5 per cent ABV. Absolut Cocktails comprise Mango Mule flavoured with mango, citrus and ginger; Berry Vodkarita featuring strawberries, raspberries and citrus flavours, and; Grapefruit Paloma, blended with grapefruit, sherbet and tropical fruits. These are all 7-10%ABV.

Canmakers are responding to brewers and distillers who are increasingly moving into the rapidly expanding RTD water market as demand for healthier alternatives to alcoholic beverages expands. Sales of RTD products such as cocktails, malt-based beverages, hard sodas, wines and spiked seltzers, are growing amid a move away from beer.