VE day redesign of Lyle’s Golden Syrup supports military charity

Lyle’s Golden Syrup launched a limited-edition version of its iconic can to mark Victory in Europe Day and raise money for the Help for Heroes military charity. 

For every can sold, 5p (US$0.06) is being donated to the charity that supports wounded, injured and sick veterans and their families. The aim is to raise more than £250,000 (£306,245) for Help for Heroes. The limited-edition pack displays the brand’s gold and green colours and features a Morse code message on the boarder.

The cans are fabricated at Tate & Lyle’s factory in Plaistow, London, using body blanks decorated and cut by Tin Masters at Caldicot in South Wales. In 2006 the can was recognised by the Guinness World Records as having the world’s oldest branding and packaging. For more information about the product, see Sayer’s Publishing Group’s book ‘Can Icons’.

“The 75th anniversary of VE Day is an important moment for Britain as we reflect on the huge sacrifices made by our servicemen and women during World War Two,” said Lindsay Brown, product manager at Lyle’s Golden Syrup.

“To mark this occasion, we are extremely proud to be partnering with Help for Heroes who do such meaningful work for veterans.” 

Mandy Lloyd, head of partnerships at Help for Heroes, added: “Help for Heroes is proud to be associated with Lyle’s Golden Syrup, a brand with such great heritage. Through this partnership we hope to raise awareness of the work that Help for Heroes does, leading to more people coming forward and buying a tin or two, to further support the work that we do.”